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The Wild Within – The First Virtual Reality Press Trip

by | Oct 16, 2015 | Blog


In December 2014, Destination British Columbia launched The Wild Within VR Experience, using Oculus Rift technology, making it the first destination marketing organization in North America to use virtual reality to promote the destination.  The Wild Within VR Experience is an interactive, three-dimensional video that allows travellers to experience British Columbia in a truly immersive way.

Destination British Columbia will be showcasing The Wild Within VR Experience at World Travel Market 2015 and welcomes you to come and try it out on stand: NA200

Videos of this virtual experience are available through Destination BC’s YouTube channel at http://youtube.com/hellobc.

The Making of the Wild Within – https://www.youtube.com/watch?v=dNFrZNjs2ng

The Wild Within – https://www.youtube.com/watch?v=4SkHdRvPbv4

Throughout 2015, Destination BC has been featuring The Wild Within VR Experience at travel trade and media marketplaces globally, giving key travel influencers and travellers the opportunity to experience British Columbia in a new way.

The creation of the video follows the launch of Destination BC’s Corporate Strategy on November 4, 2014, which is focused on strengthening the key drivers behind growing BC’s tourism industry and revenues.

Tourism has become one of the fastest growing economic sectors in the world.  BC’s tourism industry generates $13.9 billion in revenue and is BC’s third largest employer, supporting over 132,000 jobs.


The Wild Within VR Experience video was filmed in British Columbia’s Great Bear Rainforest, located along the central Pacific coast, over the course of five days in September 2014.

  • The majority of the locations were accessed via a commercial whale watching boat based out of Port McNeill on the northern tip of Vancouver Island.  Alpine footage was accessed by helicopter.  The lodge at the end of the journey is the world-renowned Nimmo Bay Resort.
  • All footage was captured via a series of seven HD GoPro cameras fixed to a spherical rig that was custom made using a 3-D printer. The rig could be mounted onto either a hexacopter drone, or backpack, and incorporated a special gimbal used to stabilize the cameras, allowing the crew to capture steady shots when flying and travelling over rough terrain.
  • The film crew included two local wildlife experts and a certified guide to help navigate the rugged terrain.
  • Several electronics companies are set to release virtual reality headsets in 2015, including Oculus VR, Samsung, and Sony.  Headsets are expected to be widely available to consumers by Spring 2015.
  • The Wild Within VR Experience video was developed for the Oculus Rift headset, with the option to transfer the video into other technologies as they become available.
  • It is anticipated that virtual reality video will become an important part of tourism marketing, allowing tourism marketing organizations to bring tourism experiences to life in a way no other marketing tools can, creating an immersive experience that leads to destination visitation.
  • Destination BC has committed to using new technologies as part of its Corporate Strategy launched on November 4, 2014, together with the launch of the revitalize destination brand, supporting the “Creating a Magnetic Brand” pillar.
  • Destination BC’s The Wild Within VR Experience will be experienced initially by travel influencers like Travel Media and Travel Trade (tour operators and travel agents) and will then be extended to travellers online (via download at HelloBC.com) and through select consumer events in 2015.
  • The Wild Within VR Experience was produced by Destination BC, with assistance from its Agency of Record, DARE Vancouver.

For more information on Destination British Columbia, visit www.hellobc.com

October 2015



For more information and images, please contact Jo Thomas at Destination BC’s UK Press Office on 01825 763636 / jo.thomas@kbctravelgroup.com