Our Team

Who are we? What’s our background? And why should you trust us with your brand?

Here at kbc we have four key values – integrity, passion, creativity and teamwork, and we use these values to create a unique, reliable worth ethic that will really help your brand.

We promise to be honest with our clients, creating trustworthy and loyal relationships from the get go. With this fairness and integrity we deliver real, measurable results for our clients, increasing market share, generating bookings and creating awareness, all driven by our intimate knowledge of the UK leisure travel market.

We are extremely passionate about our craft and love what we do – some of us have even worked in the industry for 30+ years! This means that we have a happy work environment, end each day with a sense of achievement, and really care about our employees and clients. With passion comes creativity, something that kbc thrives on. Nothing gets us out of bed more than knowing we can spend the day coming up with innovative, unique ideas. Rest assured that the campaigns for your brand will ooze originality and imagination thanks to this creativity. But none of this could be possible without our mutual support and encouragement within the company. We’re goal oriented, and work together to achieve those goals and succeed in everything we do. You know your brand is in good hands with a group as close-knit and co-operative as us.

Take a look at some case studies in the Our Work section to see what we could do for you.

Kate Burgess-Craddy

Founder of KBC

Kate is the Founder of kbc.  Hence the name.  She’s built the agency up over the last twenty years with boundless enthusiasm for her own specialist areas; public relations and international marketing.

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Chris Woodbridge-Cox

Managing Director

Chris is kbc’s Managing Director and brings with him more than 30 years’ experience across the UK and European outbound travel sectors.

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Lisa Cooper

Director of Trade Representation

Lisa is kbc’s longest serving team member, clocking up 11 years plus.  Lisa cut her teeth in PR at kbc, but sales is where her heart lies.  There’s nothing she enjoys more than developing close, mutually beneficial relationships with partners and clients, and she is acknowledged by her peers as a masterful operator.

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David Ezra

Director of Public Relations

David is kbc’s PR Director, leading a team of six and overseeing all of the agency’s PR activity, with particularly close involvement in our work for the Florida Keys and The Leisure Pass Group, as well as being a key member of the company’s senior management team.

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Della Tully

Senior Trade Account Director

Della is our Senior Trade Account Director, working with agents, operators and partner organisations as part of her mission to ensure the Peach State of Georgia is ‘on the mind’ of the UK travel industry.

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Jenni Bridgman

Trade Account Director

Jenni joined kbc in 2013 and is now firmly part of the furniture. As our Trade Account Director, Jenni has an in depth understanding of international destination representation and has built strong relationships with her clients and the UK and Irish travel trade. She currently devises and executes sales and marketing campaigns for RMI and the Utah Office of Tourism.

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Beth Higham

PR Account Director

With 10 years’ experience in the travel industry, PR Account Director Beth has excellent knowledge of the North American travel landscape, having represented 16 US and Canadian states, provinces and destinations. Beth now heads up our PR programmes for The Florida Keys & Key West, Capital Region USA, Travel Alberta and Loews Hotels & Resorts.

Vicky Brabin

PR Account Director

PR Account Director Vicky is kbc’s adventure specialist, leading PR activity for Destination British Columbia, Snowsport England and Utah Office of Tourism.

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Jo Thomas

Associate PR Account Director

A former full-time staff member at kbc, freelance Account Director Jo remains very much part of the team and manages our US Travel Association account, securing high-quality media guests each year to attend the USA’s major travel show IPW.

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Sarah Holmes-Siedle

Senior Trade Account Manager

Sarah is the team’s Trade Account Manager, and loves nothing more than getting her teeth stuck into training travel agents and tour operator reservations staff across the country, or helping consumers configure their dream British Columbia itinerary at a travel show.

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Lily Skitt

Senior PR Account Manager

Account Manager at kbc since April 2017, Lily has more than six years’ experience in PR, social media and digital marketing – skills she continues to develop managing the Explore Georgia, Travel Alberta and Great American West PR accounts.

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Hayley Musson

PR Account Manager

KBC’s newest Account Manager, the PR Team’s marvellous multi-tasker and researcher extraordinaire, Hayley uses her creativity, passion and head for planning to manage accounts which include Destination British Columbia, Capital Region USA and The Leisure Pass Group.

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Natalie Wiles

Trade Sales Executive

Natalie is our Sales Support Executive, bringing to the team valuable experience in customer service and event management. Natalie uses her natural creative flair in styling events for our clients, as well as running our ‘behind the scenes’ operations for a number of our trade accounts.

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Lizzie Benians

PR Account Assistant

Lizzie is our newest team member, bringing with her an array of digital marketing skills, as well as an avid love of travelling and adventuring round the globe. Lizzie is keen to put her marketing skills into practice in an industry she is passionate about.

Lynn Lashbrook

Financial Director

Lynn is our Financial Director and looks after all things accounting at kbc.  Since joining in May 2013 she has made it her job to get to know our clients and work with them to make sure the finance side of our relationships runs smoothly.

Deborah Farmer

Office Manager and Sales Support

Deborah joined kbc in March 2016 as our Office Manager, assisting in all matters financial and taking charge of our general day to day administration.