KBC Events: Itinerary and Product Launches
Itinerary & Product Launches
KBC work closely with tour operators to develop new product and itineraries that show off the very best of our client destinations. We’re proud in facilitating exclusive product updates and itinerary development – so much so, that we think they deserve to be shouted about!
Here’s an example…
KBC were tasked with hosting an exclusive luxury event as part of Virginia Tourism Corporation‘s European Trade Mission. KBC coordinated a luxury luncheon to announce a partnership between Virginia Tourism Corporation, Metropolitan Washington Airports Authority, United Airlines and tour operator North America Travel Service. The VIP event showcased the launch of Governor McAuliffe’s ‘Governor’s Choice‘ luxury self-drive itinerary facilitated and marketed by North America Travel Service and was hosted at the exclusive Savoy Grill – a Gordon Ramsay restaurant at The Savoy Hotel on The Strand with a select number of media guests in attendance.
In anticipation of the event, KBC created a press release announcing the launch of the new luxury itinerary. In order to create a strong news angle, KBC suggested that the itinerary should be entitled ‘Governor’s Choice’, and be positioned as the personal recommendations of Governor McAuliffe and the First Lady. The release was included in the guests’ press kit at the luncheon and was also distributed to targeted publications following the event. To further promote the launch of the new ‘Governor’s Choice’ itinerary, North America Travel Service added the itinerary to its consumer-facing website, and initiated an in-store, print, and digital campaign to target both consumers and travel agents with new luxury Virginia products.