U.S. Travel Association and Virgin Holidays today announce travel blogger Char Taylor (www.taylorheartstravel.com) as the first IPW Virgin.
In November 2014, the IPW Virgin competition was launched giving one up-and-coming travel writer the opportunity to win return flights to Orlando to join the 30 strong UK media delegation at IPW (30 May – 3 June 2015).
IPW (www.ipw.com) is acknowledged as the largest single generator of travel to the US and Orlando is the 2015 host city. IPW 2015 looks to welcome the largest UK delegation ever and there has been a 32% increase in UK media and buyers registering since IPW was last held in Orlando in 2010.
Virgin Holidays and the UK IPW PR Committee, which consists of representatives from U.S. Travel Association, Brand USA, Visit USA, Visit Orlando, Travmedia and the US Commercial Service, unanimously voted Char the winner of the competition. Please click here to view Char’s video entry.
In Orlando, Char will meet face to face with PR representatives from more than 1,000 tourist boards, attractions and travel organisations from every US region, to gather a mass of new and exclusive story ideas. On her return, Char will provide Orlando content (copy, images and video) for use on Virgin Holidays Unleashed – www.virginholidays.co.uk/unleashed.
“We are delighted that Char is our first ever IPW Virgin,” said Malcolm Smith, general manager of IPW. “When we launched the competition, Char was exactly the type of person we envisioned winning. She is energetic, enthusiastic and has an obvious love for the USA, which is important to any media attending IPW”.
Phil Bloomfield, Head of Corporate Communications at Virgin Holidays commented: “Char’s entry was really innovative and her vlog stood out from an excellent crop of submissions. We believe in providing opportunities for young talent to shine, and we feel that Char has an exciting career ahead of her. We look forward to following Char’s adventures in our heartland destination of Orlando this May’.
Char added: “I am honoured to have won the IPW Virgin competition. I started my blog 18 months ago and I really think that this prestigious title will help establish me further. I love the USA and I cannot wait to explore Orlando in more depth and then get the most I can out of the media marketplace at IPW. I am really grateful to U.S Travel Association and Virgin Holidays for this amazing opportunity”.
For further information on Char, visit www.taylorheartstravel.com or follow her on Twitter @TaylorHeartsTVL
For further information on IPW, visit www.ipw.com