Travel Alberta, the destination management organisation of the Canadian province of Alberta, has appointed KBC PR & Marketing as its UK in-market representative.
Effective April 1, 2022, KBC will assume responsibility for Travel Alberta’s travel trade sales and marketing activities in the UK, with a brief to build awareness of the province’s tourism experiences, attract high-value travellers to visit more places in Alberta and encourage increased visitor spending throughout the province on a year-round basis.
“We are excited to work with KBC to inspire UK visitors to experience Alberta,” said Tannis Gaffney, Chief Marketing Officer with Travel Alberta. “The UK is key to Alberta’s tourism recovery strategy as travel roadblocks are removed and the world competes for pent-up demand.”
Located in Western Canada, Alberta is famed for its stunning snowcapped mountains, turquoise lakes and rolling prairies, with highlights including Banff and Jasper National Parks, the vibrant urban centres of Calgary and Edmonton, world-class skiing and a wealth of Indigenous heritage and night sky viewing experiences.
KBC, fronted by Director of PR David Ezra and Director of Trade Representation Lisa Cooper, has held Travel Alberta’s UK media relations contract since April 2016. The agency will now add travel trade representation for Alberta to its client portfolio which also includes the Utah Office of Tourism, the Great American West, Explore Georgia, the Florida Keys & Key West, Destination British Columbia and the U.S. Travel Association.
“As Travel Alberta works to accelerate the recovery and growth of Alberta’s visitor economy, KBC’s understanding of our business and knowledge of our provincial tourism industry will be invaluable,” said Gaffney.
KBC Director of PR and Co-owner David Ezra commented: “Alberta is well-known and already extremely popular with British visitors to Canada, but there are some big strategic gains to be made in encouraging shoulder-season travel and visitor dispersal across the province. We are looking forward to working closely with key tour operators and the travel trade to help Travel Alberta achieve its ambitious growth goals.”
For more information please contact:
David Ezra, Director of PR
01825 763636 Ext. 204
KBC PR & Marketing Ltd
Travel Alberta is the destination management organisation of the Government of Alberta. It promotes Alberta as a desirable place to travel, live, work, invest and learn. Working with businesses throughout the province, Travel Alberta capitalises on Alberta’s breathtaking landscapes and world-class hospitality to develop memorable experiences for visitors to enjoy, in all regions, year-round. Its work directly and indirectly benefits the province, driving visitation and revenue, diversifying the economy, providing jobs, encouraging economic investment, and enhancing quality of life for Albertans and their communities. Established as a Crown corporation on April 1, 2009, Travel Alberta operates under the authority of the Travel Alberta Act within the Ministry of Jobs, Economy and Innovation. To learn more about Travel Alberta’s strategy and programmes, visit industry.travelalberta.com