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Tea bag faces threat from spray

by | Oct 19, 2016 | Blog

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Weird Of The Week: This is part of a series of articles that looks at some of the most bizarre and niche business ideas we see here at Springwise.

According to the UK Tea and Infusions Association, 165 million cups of tea are consumed daily in the UK, that’s 60.2 billion each year. In August 2016, UK-based Yumcha Drinks launched No More Tea Bags, a pre-brewed tea that avoids eliminates the use of tea bags, and is instead dispensed from an aluminium spray can.

Tea drinkers spray a small amount of the concentrated tea liquid into their cup and add hot water and milk. Whilst the website boasts an end to “underbrewed or stewed” tea, listing such benefits as not having to dispose of used tea bags and an easy way to control the strength of one’s tea, it’s not clear that the innovation offers any tangible environmental advantage. What is more, there has been significant backlash from British tea drinkers on Twitter, with opposers using the hashtag #teaheresy to give voice to their complaints.

Springwise has seen some interesting snack centred innovations in recent months. These healthy, silent snacks designed for theatregoers and these Japanese sweets that help children learn to code. What’s next for the snack industry?

Website: www.nomoreteabags.com
Contact: www.twitter.com/yumchadrinks