PR Account Director Vicky is kbc’s adventure specialist, leading PR activity for Destination British Columbia, Snowsport England and Utah Office of Tourism.
Vicky joined us in January 2018 to continue a 14-year PR career which has seen her delivering innovative, high impact media campaigns and developing key partnerships that have generated a wealth of exposure, driving both awareness and sales for a wide portfolio of respected brands. These include Neilson Active Holidays, Pierre & Vacances, The Tirol Tourist Board, Le Boat and the Ski Club of Great Britain among others. More recently she has also worked with activewear, sports and luxury lifestyle brands.
Vicky holds a degree in English Literature and creative writing and has written for various publications and websites. She has also worked as a researcher and writer for Greenwood Guides (accommodation and travel guides to South Africa and New Zealand). This writing background is invaluable when devising imaginative campaigns and generating content.
Vicky loves active and experiential travel, and especially discovering new destinations. Her creativity and passion for what she does is balanced with a keen eye for detail, a strategic approach and a weird fondness for spreadsheets.