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Sam Kirton


Associate PR Account Director

Sam is a consummate travel industry professional having worked across sales, marketing and PR in a career spanning over 20 years.

In that time she has driven PR campaigns for destinations including Tourism New Zealand, Visit Utah, Australia’s Tourism Northern Territory, Hamilton Island Australia and two UK overseas territories: The Falkland Islands and St Helena. Experience which included sending off the RMS St Helena and welcoming the world with the opening of the island’s controversial airport.

She has guided agent fam trips in Africa, steered media around Hong Kong and coordinated countless influencer collaborations in Marrakech. As well as representing airlines and curating social media accounts for the likes of the Mail on Sunday’s YOU magazine.

When not working she can usually be found outdoors and in the sea at every opportunity, whatever the temperature. Sam spent a recent significant birthday celebrating with friends on Grand Cayman, a trip that included snorkelling, stingrays and devouring fish fry.

“Sam is one of the few travel PRs whom I can trust when I have disgustingly last-minute queries, and need to rely on a prompt, appropriate answer. She stands out from the crowd for that, and also for two other things: always promoting her clients with sincerity and love, and providing round-up and feature suggestions with a palpable, worthy angle that I can use”
Richard Mellor

Travel Writer for The Times and Metro