Sam Kirton
Associate PR Account Director
Sam is a consummate travel industry professional having worked across sales, marketing and PR in a career spanning over 20 years.
In that time she has driven PR campaigns for destinations including Tourism New Zealand, Visit Utah, Australia’s Tourism Northern Territory, Hamilton Island Australia and two UK overseas territories: The Falkland Islands and St Helena. Experience which included sending off the RMS St Helena and welcoming the world with the opening of the island’s controversial airport.
She has guided agent fam trips in Africa, steered media around Hong Kong and coordinated countless influencer collaborations in Marrakech. As well as representing airlines and curating social media accounts for the likes of the Mail on Sunday’s YOU magazine.
When not working she can usually be found outdoors and in the sea at every opportunity, whatever the temperature. Sam spent a recent significant birthday celebrating with friends on Grand Cayman, a trip that included snorkelling, stingrays and devouring fish fry.