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Rosie Barcroft

PR Account Director

Rosie joined KBC as PR Account Director in April 2024, bringing her experience of writing, networking and campaign management to the role.

Having started her career as a journalist, specialising in ski and travel, she moved into the world of PR more than 10 years ago and hasn’t looked back; even becoming a finalist in the PR Professional of the Year category at the TravMedia Awards in 2023.

Her experience includes managing the UK and US PR programmes for Swan Hellenic, as well as working with the Tirol Tourist Board, Solos, and Visit Faroe Islands, plus many European ski resorts. She has also worked with television programmes, such as ITV This Morning, to promote various destinations.

As well as a BA in History, she has completed various creative writing courses, one of them with the Guardian newspaper. She loves thinking outside the box and bringing innovative ideas to pitches and day-to-day PR.

Keen to see as much of the world as possible, she’s climbed Mount Kinabalu in Borneo, helped with turtle conservation in the Sulu Sea, reached Everest Base Camp in Nepal, and scuba dived with Manta Rays in Bali.

When not working or travelling, Rosie can be found making the most of the spectacular countryside with her dog, playing music on her record player, or taking part in fitness classes at her local gym. She’s also an enthusiastic, but not very gifted, gardener.