PR Account Director Louise oversees the PR accounts for Travel Alberta, the Capital Region USA and Loews Hotels & Resorts. Her role includes devising creative integrated communication strategies across both on and offline platforms for her clients to generate maximum coverage and awareness.
A typical day for Louise involves working with bloggers, vloggers, social influencers and traditional media on press trip opportunities, brainstorming joint-marketing opportunities, representing her clients at media events, hosting events, or on the very good days, getting to sample the product for herself in destination!
Louise has a comprehensive knowledge of the travel industry and over the past decade has garnered a Big Black Book of excellent media contacts throughout the travel, trade and lifestyle sectors, both in print, online and social. Her past roles working in-house for the UK’s largest tour operators (TUI and Thomas Cook) have given her fantastic experience in managing issues and crisis as well as the opportunity to work on brand-building campaigns. Louise has also represented a number of National Tourist Boards, CVBs, cities, hotels, airlines and luxury resorts in her six years working across PR agencies and has been lucky enough to travel the world through her job.
With a degree in Media Practices and a Post Graduate Diploma in Magazine Journalism, she has fantastic written and communication skills and even passed her 100 words per minute Teeline shorthand exam which comes in handy still to this day.
Outside the office, Louise is obsessed with her labradoodle Sidney, and loves nothing more than going for country walks with her husband and dog near their home in the Kent countryside.