Kate is the Chief Executive and owner of kbc. Hence the name. She’s built the agency up over the last twenty years with boundless enthusiasm for her own specialist areas; public relations and international marketing. With experience in TV advertising, charity marketing, tour operations and five years as elected Chair of Visit USA Association UK, Kate has a wealth of experience to share.
Kate started working in the PR industry back in 1990, firstly in the food sector then moving into travel in 1995 at tour operator Unijet. The next three years made a huge impact on her career direction and in 1998 she left the relative safety of employment to set up on her own and kbc was born. Her first travel client was Visit Florida: representing the biggest long haul travel destination for British holidaymakers for nearly 10 years certainly gave her tons of experience, enviable media relationships, and an unbeatable reputation in the industry.
Over the past twenty years Kate has built kbc into the award-winning business it is today, growing slowly and steadily to ensure there is no strain on client relationships or the quality of work, but also to create synergies between clients to benefit all. Kate is a past Chair of the Visit USA Association UK, an elected role she held for a record-breaking five years, so she is well known to many in the UK to USA travel sector and has been previously recognised by the PR Week Powerbook as one of the most influential PRs in the country.
Kate’s role now is to focus on running the company itself as with a continually growing team there are always things that need doing. She’s never happier than playing with figures on spreadsheets, which would be a huge surprise to her Maths teacher at school! She still loves to travel and over the past few years alone has made maiden visits to Greece, Germany, Thailand, Vietnam, Hong Kong, Utah, Montana and Wyoming in addition to work-related travel to China.
She is a Fellow of the Chartered Institute of Marketing, a member of the Chartered Institute of Public Relations and holds the prestigious Certificate in Company Direction from the Institute of Directors.
Kate’s always willing to help any business partner, colleague, client or journalist with any enquiry and, if she doesn’t know the answer, she’ll know someone who does. Give her a call sometime and find out for yourself.