Jo White (nee Thomas)

Associate PR Account Director

A former full-time staff member at KBC, freelance Account Director Jo remains very much part of the team and manages our US Travel Association account, securing high-quality media guests each year to attend the USA’s major travel show IPW.

Spending more than five years in-house at KBC, Jo was central to PR activity for the Florida Keys & Key West and the Capital Region USA, with additional involvement in accounts as diverse as Explore Georgia, Visit Calvia and Discover New England. She joined us in August 2011 from escorted tour operator Titan Travel, where she worked as Senior Marketing and PR Executive for four years. She has also worked at two other UK travel PR and marketing agencies, representing leading international travel brands including the Oman Ministry of Tourism, Starwood Hotels and Resorts and Great Hotels of the World.

Jo’s passion for North America, where she studied at the University of South Carolina, and worldwide travel, provides her with specialist knowledge of travel destinations. She describes herself as a “massive Dolly Parton fan” and her earliest travel memory is throwing teabags off a Boston Tea Party ship during a historical re-enactment!

“If I was heading up my own travel company, Jo Thomas would certainly be a key member of my team. She might be little, but she is dynamite.”
carol drinkwater writer mail on sunday