Trade Account Director
Gemma joined KBC in 2023 bringing a wealth of knowledge across varying specialisms including sales, product, contracting and destination representation.
Since graduating university with a BA (Hons) in Media Gemma has spent her career within the travel industry, starting as a travel consultant at Hayes and Jarvis planning and booking tailor-made holiday itineraries. Product roles at First Choice Holidays and Kuoni followed before she joined British Airways Holidays, taking responsibility for the commercial performance of destinations, implementing product strategies and new product, supporting marketing campaigns, negotiating hotel and ancillary contracts, and building supplier relationships.
In 2014 Gemma moved into in-market representation, developing her career working with destinations as diverse as St Pete/Clearwater, Namibia, Quebec, Washington DC and Mauritius. In these roles she has excelled in devising destination strategies in line with client objectives, managing annual budgets and plans, hosting fam trips and trade events, delivering training and managing multiple large spend OOH and digital consumer campaigns and trade coop marketing campaigns. At KBC she is bringing her expertise in driving brand awareness and increasing visitation to our Destination British Columbia and New York State Division of Tourism accounts.
When Gemma is not working, she loves spending time on holiday with her family, particularly when she’s on a sunbed with a cocktail in hand!