Beth Higham

With 10 years’ experience in the travel industry, PR Account Director Beth has excellent knowledge of the North American travel landscape, having represented 16 US and Canadian states, provinces and destinations.

Beth now heads up our PR programmes for The Florida Keys & Key West, Travel Alberta and Loews Hotels & Resorts, following a spell working in London at another PR agency representing a breadth of clients including tour operators Travelbag and Cosmos, the tourist boards for Namibia and Illinois, and leading insurance brand InsureandGo. Earlier in her career, she worked in-house at tour operator Virgin Holidays promoting its holiday programmes in the USA, Caribbean and beyond. In 2018 Beth was a finalist at the Travel Marketing Awards in the ‘Rising Star of Travel PR’ category.

Put Beth in a room full of journalists and she’s in her element. Career highlights include hosting a group of LGBT journalists and bloggers for a Florida Keys VIP hospitality day at Brighton Pride in 2017, launching the ‘Sights and Sounds of Tennessee’ activation at London Waterloo station in 2018, and working on a Virginia Tourism event with Tom Kerridge and the Governor of Virginia, Terry McAuliffe, in 2015.

Away from the office, Beth loves nothing more than heading to the cinema to watch the latest Oscar-nominated movie, walking her gorgeous labradoodle Jackson in the Kent countryside and planning her next holiday adventure. The USA is her passion and it’s her bucket list ambition to visit all 50 states. With 23 down, she is well on her way!

Beth is an absolute pleasure to work with.  She is committed, focussed and passionate, and above all she knows exactly how stories – and journalists – work. She’s got a real eye for a fresh angle, and the know-how to turn good ideas into excellent pieces of coverage. I love working with her and hope to continue doing so for a long time to come!

Jonathan Thompson
Freelance journalist, copywriter and editor

Testimonial Jonathan Thompson