Taking Travel Promotions an extra mile

Travel and Tourism Promotions have their place in all great travel PR plans.  But the trouble is, without spending heaps on primary research, it’s difficult to track their success.  Sure, you might get 10,000 entries for your holiday competition to win a luxury dream vacation, but what has that really done for your brand?  How many people will actually book to travel with you as a result?  All the tourism promotions we organise work with our clients’ brand plans and have clear tracking mechanisms to assess return on investment.

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kbc is a promotions company that doesn’t rest on its laurels.  Organising travel promotions are a great way to negotiate media space, but our aim will always be to extend the promotion in as many (preferably trackable) ways as we can.  And, of course, to make sure any promotion we recommend truly supports your brand strategy.