U.S. Travel Association is a national organisation representing all components of the US travel industry, and has its own annual international marketplace, IPW. KBC have been appointed to promote IPW in the UK, acknowledged as the largest single generator of travel to the US. Over three days more than 1,000 tourist boards and travel organisations connect with more than 1,300 international and domestic buyers, whilst nearly 500 media representatives seek out the latest travel stories.
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