In this issue: IPW News, Welcome to New KBC Clients, KBC Team Update, GDPR
Denver here we come!
It’s hard to believe that another year has passed and that it’s IPW time again for the KBC team and all our USA-based clients. This year’s location of Denver, Colorado, is sure to provide a fabulous backdrop and experience for delegates at what has to be one of the biggest appointment-based trade shows in the world.
This year, IPW-virgin David Ezra will be part of the KBC team at the show, representing our global PR client Leisure Pass Group at the Media Marketplace on Monday and then on their booth. He’s wanted to attend the show for years so we’re delighted that LPG recognised the benefits of expanding their presence at the show to include him. Do pop by to see him if you can.
As usual, Jenni Bridgman will be with the Utah delegation, Della Tully with Georgia and of course Jo Thomas can be found in the US Travel Press Room supporting Cathy Reynolds and the US Travel team. Hot-footing it directly from Rendez-vous Canada in Nova Scotia, Lisa Cooper will also be treading the floor to meet with KBC clients and friends, past, present and future, as well as supporting Jo in the Press Room. If you’d like to meet up with her while you’re in Denver, please let us know and we’ll arrange it.
Have a great time ya’ll!
Welcome to New Clients!
We’re delighted to have welcomed three new clients into the KBC family over the past six months: Snowsport England, for whom we supported their media activity around the Winter Olympics in February aimed at increasing participation in snow sports; TourMappers, the Boston-based inbound travel company, for whom we’re promoting their new special interest small group tours in the USA to the UK travel trade and media; and The Old Bell Hotel in Malmesbury, Wiltshire, the oldest-purpose-built hostelry in England (dating from 1221), but fresh from a major refurbishment programme that has taken it to four star status.
Thank you Tim Fawke, Julie Katz and Christophe Dumeige for placing your trust in us.
We are also delighted to report that our client The Real America is today, Friday 18 May, re-branding as The Great American West and, even more exciting, is to be joined by Idaho Tourism from 1 July. The highly successful international marketing co-operative will now have five member states: Wyoming, Montana, North Dakota, South Dakota and Idaho. Congratulations to Mathias Jung and his hard working team at RMI.
Things never stay still for long at KBC Towers, whether that’s our recent office refurbishment, new staff joining us or just the never-ending hustle and bustle of our daily lives. Change really is the only constant in our world so we have to keep up or get left behind!
Early January saw Vicky Brabin (nee Norman) join us to take over as PR Account Director for Destination British Columbia, after Claire Ranganathan decided not to return to work after maternity leave. Vicky is well-known in the snow sports and active travel arenas and uses her knowledge to great effect for both BC and Snowsport England. She also works on The Old Bell Hotel.
Just after Vicky joined we held a staff photoshoot to capture some great new images of everyone as individuals and in groups so we hope you like some of the results included in this newsletter. It was certainly a fun experience having our downstairs office set up as a photographic studio and the board room as the hair and make up studio, complete with stylist! And novel too, as we normally make sure it’s our clients on the other side of the lens, not ourselves.
Most of our clients by now have heard of General Data Protection Regulation, better known as GDPR, which comes into force later this month across the UK and Europe. This is a tightening of the already quite strict data protection laws in the UK, relating to how companies (wherever they may be based in the world) store and use personal information of UK and EU citizens. The fines for non-compliance are frighteningly huge!
Mainly intended to protect consumers, the regulations also apply to business to business information, such the personal contact details of people receiving and reading this newsletter. To comply with GDPR we have had to introduce a Privacy Notice on our Website and document the processes and safeguards which assure the confidentiality of information we hold on staff, clients, prospects and suppliers.
We also have to verify that British and EU citizens on our distribution list are happy to stay there and so need your positive opt-in permission please. Therefore do look out for another email from us in a few days’ time that will ask you to positively opt-in to continue receiving our newsletters and other communications from us. Friends outside the EU do not need to do this, but if you would like to be removed from our lists at any time, please just click on the unsubscribe link below.
If you’d like to learn more about how KBC could help you market and develop your tourism business or destination, do get in touch with Kate for an exploratory chat.
Kate.firstname.lastname@example.org or call +44 (0) 1825 76 36 36.