Date: 18 Sep 2018
Cat:

world travel market

world travel market New York Regency
Nuts and Bolts Results
Helped to increase revenue through generating five new sales contracts
Increased Loews’ profile by hosting 54 guests, including media and trade contacts from both the leisure and corporate sectors
Improved Loews’ positioning through 17 meetings organised over the three days of the show
Educated the media through press releases and outreach pre, post and during WTM

The major travel trade show in the UK, World Travel Market, takes place each November at ExCeL in London. Many of our clients take booths at the show and it’s our job to create a full schedule of trade and media meetings for them over the three days. For some, we also organise special events, receptions on the booth and, more rarely these days, press conferences.

For one client last year, Loews Hotels, we coordinated meetings with leisure tour operators and corporate agents, providing full profile information to assist our client in their negotiations, resulting in new contracts using their new pricing system. After the show, we completed a full report showing follow up undertaken.

We also helped with the nitty-gritty of international travel and organised accommodation for attending delegates, transport to and from the show daily, and attended the Visit USA briefing on their behalf.

The highlight of Loews’ WTM activity was a bespoke cocktail party that we organised, sourcing the venue, managing the budget and invite list and creating goody bags for guests.

“working with kbc has been like a breath of fresh air. it is a pleasure to have a representative who really understands the uk marketplace and the travel industry, but also the commercial challenges we face.”

Victoria Molina, Executive Director International Sales, Loews Hotels

Testimonial Victoria Molina, Executive Director International Sales, Loews Hotels