Bringing Destinations To Life:
Virginia Tourism’s Virtual Vinyard
KBC know how to throw a party. We’re known in the industry for our innovative hospitality event ideas, seamless event planning, and ability to guarantee a return on your investment – whether that be measured in guest attendance, social media impressions or in resulting media coverage. We like to break the mold with our unique event concepts. From intimate dinners to full-blown networking events, our team of creatives will come up with a concept that aligns with your brand identity, and find a stunning venue to match!
KBC hosted a Virtual Reality Hospitality Event for Virginia Tourism Corporation. The vision was to bring a Virginian Vineyard to central London. With the use of virtual reality, KBC were able to offer guests a trip to Barboursville Vineyard without their feet leaving the ground.
KBC sent a specialist VR film crew to Virginia to capture bespoke 360° footage of Barboursville Vineyard. From walking through the vines to experiencing a wine tasting – the filming captured every aspect of a visit to the winery. The film crew also recorded pieces to camera from resident winemaker, Luca Paschina. The content was edited into a five minute film.
Knowing the Virginia Tourism brand inside and out, KBC knew that iconic London venue Kachette was the perfect backdrop to host this event. The venue, with its exposed Victorian brickwork and vaulted ceilings provided the perfect feeling of a traditional wine cellar. Guests were given a VR head set and earphones to immerse themselves in the Virginian winery experience. Through the headsets, guests experienced firsthand the wine-making process at Barboursville Vineyard. The VR experience was accompanied by associated scents being pumped into the room; including the smell of the vines and oak barrels accompanied by a sample of the Barboursville Vermentino.
“The VR wine experience delivered!! We treasure your creativity, energy, connections and friendship. The governor and First Lady are very pleased with the immediate results and outcomes of yet another successful mission and event.”