Date: 23 Nov 2018
Cat:

virginia tourism corporation virtual vineyard event

Event results
Influenced  and educated 90 guests about Wine tasting in Virginia
Increased profile of Virginia wines and the new governor through KBC generated social media : 933 Facebook reach / 225 Twitter impressions / 81 Instagram likes
Increase profile of Virginia wines with key economic partners to influence contracting and revenue opportunities

The vision was to bring a Virginian Vineyard to London. To give guests a firsthand experience of what a typical wine tasting tour involves, without leaving the UK.

A VR crew was sent over to Barboursville Vineyard in advance of the event to shoot 360° footage of the winery; from the entrance, to the vines, the barrels and wine tasting. It also included pieces to camera from resident winemaker, Luca Paschina. This was then edited into a five-minute film.

We chose the railway arches of Kachette for our venue, with exposed Victorian brickwork, vaulted ceilings and black gated entrance it provided the perfect feeling of a traditional wine cellar.

Guests were encouraged to explore Arch 1 and sample a mix of Virginia wines, ales and ciders which were displayed on barrelled tables with chalk boards highlighting the key tasting notes of each and Virginia-themed canapes were also served.

Guests were given a VR head set and earphones to wear, to immerse them in Virginia and the wine-making process at Barboursville Vineyard. Whilst the film ran, associated scents were pumped into the room, including the smell of the vines, oak barrels and the wine. The film ended with Luca inviting viewers to taste more Barboursville wines in Arch 2. As guests left the VR experience they were handed a sample of the Barboursville Vermentino.

Arch 2 was decorated to mirror a typical Virginian winery with vines, festoon lighting and rustic furniture. It was here that the Governor, Secretaries and Luca gave their speeches. The First Lady then assisted Luca by pouring his famous Octagon wine to guests.

Please accept our sincere and heartfelt thank you for another successful Virginia Governor Mission. The Governor and First Lady truly enjoyed the virtual experience and the bonus is we have a product that may live on at Barboursville Winery and Vineyard. The VR wine experience delivered!!

We treasure your creativity, energy, connections and friendship. Our Governor and First Lady are pleased with the immediate results and outcomes.

Rita McClenny
CEO, Virginia Tourism Corporation

Testimonial Rita McClenny