Date: 05 Sep 2018
Cat:

Travel Marketing Awards

Over the years our company has taken home a few Travel Marketing Awards.

Florida Baby: Best Strategic PR Campaign in the Overseas Category – A resource created for parents wanting to take their children on holiday to Florida. The website we created included entertaining videos, and we sent a Sun reporter to Orlando with her child to test the resource. The campaign reached many newspapers, with 55,000 people watching the niche videos.

Lincoln The Movie: Best Tactical PR Campaign – With the use of group press trips, media visits and press releases we were able to spread the message about Lincoln’s and Capital Region’s legacy. We also created a Facebook competition at no cost, and proactively approached Fox Studios to secure spaces for 19 media at three separate private screenings. Our work enabled over 60 publications to write about the film, and we hit our target of promoting the fact that the film was produced in Virginia.

Azores Consumer Advertising Campaign: Advertising Campaign of the Year – Our media plan, including digital, press and 48 sheet poster advertising on the London Underground, helped us gain the award. This was thanks to the UK visits to the Azores website during the campaign going up by 90% year on year, whilst load factors on direct flights increased by 11% year on year. There were over 10,000 entries to the competition on guardian.co.uk, and click through rates from our digital ads smashed industry averages.

We were absolutely thrilled to be finalists in two categories of the Travel Marketing Awards 2018: Best Representation Agency and Best Use of Content Marketing (jointly with Captivate). We came home with 2nd place for Best Representation Agency which is now proudly hanging on our kbc pink wall in the office.