Re-Branding A Destination:
KBC was tasked with launching a brand new look for the Portuguese archipelago of The Azores. Our objectives were to bring the destination to a wider customer base to promote the islands’ accessibility and diversity. To do that, and to increase overall visitation, we knew we needed to raise the profile of The Azores beyond the destination’s traditional target market.
KBC collaborated with a creative agency to create a series of advertisements for The Azores, using strong messaging and inspiring imagery that allowed consumers to picture themselves in the destination. KBC approached The Azores’ official airline SATA International for further support, maximising the reach of this creative campaign. Advertising collateral created included digital ads, print adverts and out-of-home displays in central London.
Partnering with leading tour operators, we secured added value for The Azores with digital traffic and inquiry driving opportunities which included the publication of carefully timed blogs and articles in mainstream and specialist press. KBC also created a platform for the destination to capitalise on its new, inspiring presence by securing attendance for The Azores at the consumer show Destinations.