Date: 01 Jul 2014
Cat:

Destination Re-Branding: Showcasing The Azores

Re-Branding A Destination:
Advertising for The Azores
Photo by Stelios Xenakis

KBC were tasked with  launching a brand new look for The Azores. Our objectives were to bring The Azores to a wider customer base to promote their accessibility and diversity. KBC wanted to raise the profile of The Azores beyond their traditional target market and increase overall visitation to the archipelago.

 

Our Approach.

 

KBC appointed a creative agency to create a series of advertisements for The Azores. The brief was to use strong messaging and inspiring imagery that allowed consumers to picture themselves in destination. KBC approached The Azores official airline SATA International for further support, maximizing the reach of this creative campaign. The advertising collateral created included digital ads, print adverts and consumer advertising in central London.

 

Partnering with leading tour operators, KBC offered added value to The Azores with digital traffic and inquiry driving opportunities which included the publication of carefully timed blogs and articles in mainstream and specialist press. KBC also secured attendance for The Azores and the consumer show Destinations.

 

The Results.