Date: 26 Apr 2018
Cat:

rte dancing with the stars competition

promotion results
Increased the profile of Loews Hotels, Hotel 1000 property in the Irish Markets with a reach of over 562,000 viewers
Positioned the Hotel 1000 as a must-stay property in Seattle and the Pacific Northwest
The episode produced an estimated value of €43,200

In collaboration with RTE Ireland and Aer Lingus, kbc secured valuable broadcast coverage for Loews Hotels in a competition segment shown during prime time dance competition series ‘Dancing With The Stars: Ireland’.

Loews Hotels provided a prize winner with a 4-night complimentary stay at the newly refurbished  Loews Hotel 1000 in Seattle, Washington.

The competition feature featuring Hotel 1000 b-roll ran three times during a Sunday night broadcast of the TV competition series in February 2018. It reached 562,000 viewers with an estimated value of €43,200.