Developing and implementing media relations strategies that produce genuine results is KBC’s stock-in-trade. Using our knowledge of the media, our alignment with our clients’ business goals and our creative flair, we deliver strong return on investment for any partnership or brand collaboration. Visit West Hollywood wanted to create an impact in London targeting sophisticated urban women to celebrate the launch of their tongue-in-cheek re-branding and widen their consumer database.

Our Approach.

Tapping into the growing blow-out beauty trend and using West Hollywood’s quirky messaging, we collaborated with Taylor Taylor London to create a ‘WeHo Blow’ look for its clientele. We offered visitors to Taylor Taylor salons during the campaign period a chance to win a trip to West Hollywood. The competition was showcased across its central London locations and distributed via newsletters to the Taylor Taylor customer database.

As a PR activation, we partnered with Stylist Magazine to create a series of print and digital advertorials showcasing all things WeHo. The campaign ran over a four-week period and culminated in a reader event for VIP guests to receive a ‘WeHo Blow’ at Taylor Taylor London in Shoreditch. The event was a chance for Visit WeHo’s CEO to meet with the VIP guests while they enjoyed champagne and received their ‘WeHo Blow’ at the salon.

The Results.