Showcasing ‘One Human Family’
We crafted a multi-faceted campaign with four stand-out elements: a VIP Hospitality Event – starting in central London on a special ‘Florida Keys Rainbow Bus’, we brought VIP guests including journalists and influencers to Brighton Pride, held in the iconic Preston Park. The guests were hosted in a Keys themed VIP area with views of the main stage; Social Media Marketing – we crafted a series of One Human Family social posts and encouraged the use of a dedicated hashtag #FLKeysPride; Print Advertising – in collaboration with the Brighton Argus, we produced a two-page advertorial as well as a full page advertisement which was featured in their special Pride issue; and a Brand Collaboration – we joined forces with iconic LGBTQ+ publication Gay Star News on content creation to showcase The Florida Keys & Key West as a leading LGBTQ+ destination.
As a result of this campaign, KBC forged new and lasting relationships with target media and influencers in the LGBT travel sector. The campaign and it’s supporting media visits to The Florida Keys & Key West generated significant coverage across multiple target publications in print and online and new relationships with target media generated by the campaign resulted in significant coverage for the Keys in target titles.