When one of the world’s best-known travel brands turns 50, there’s plenty of reason to celebrate! We embraced this milestone for Virginia Is For Lovers as the perfect opportunity to showcase the many highlights of a Virginia vacation experience through a series of interactive activities, creating an immersive journey through the state for travel trade, media and international business contacts based in the UK.

Our Approach.

This event fused tradition with high tech: our History Lovers section of the room used giant selfie mirrors in front of historic homes; Film Lovers enjoyed a ‘silent movie’ section showcasing TV and films shot in Virginia; Wine, Beer and Cider Lovers used iPads with details of the Virginia-produced beverages to be tasted; Garden Lovers walked through a hand-made arboretum reflecting the beautiful gardens of Virginia; Music Lovers watched an LED video wall playing a showreel of the wonderful festivals hosted annually in Virginia. 

Throughout the event guests were encouraged to take selfies and post them to social media using #VIFL50LDN – in an interesting and impactful twist, all images were then printed out on site and pieced together to create a mosaic of the Virginia Is For Lovers 50th logo, so that every attendee became a part of the story!

The Results.