Introducing New Product To The UK Market: Destination British Columbia & Scott Dunn
At KBC, our team are passionate about our clients. So much so, we are always at the forefront of new product development. We love to discover the next experiences for your bucket list. Using their passion for highlighting the biggest and best experiences our client destinations have to offer, KBC discovered new supplier Compass Heli Tours, and their exclusive Heli-Glacial Kayaking product – brand new on the market in British Columbia.
Knowing this kind of luxury adventure activity would resonate with Destination British Columbia‘s UK target market, KBC spearheaded a multi-platform PR and digital marketing campaign with the aim of introducing, promoting and selling Compass Heli Tours Heli-Glacial Kayaking experience to the luxury consumer market.
KBC introduced this brand new product to luxury tour operator Scott Dunn for inclusion in their product offering. To promote this experience, our multi-channel approach included a group press trip with national and luxury target media and marketing activities using Scott Dunn’s targeted database.