introducing a new adventure experience to the UK
Destination British Columbia, introducing, promoting and selling Glacial Kayaking into luxury market with Scott Dunn.
KBC discovered a new product in British Columbia – Glacial Heli Kayaking. Knowing this would resonate with the luxury high spend audience KBC introduced it to Scott Dunn for inclusion in their product and to promote it.
Promote British Columbia’s glacial heli-kayaking to an adventurous high spend audience
Educate consumers about heli experiences in British Columbia to Encourage bookings
Endorse British Columbia through a multi-channel campaign that included a group press trip, direct mail and adhoc social media activity
- Inclusion within Scott Dunn’s ‘Seriously Special – The Experiences’ brochure – distribution to 30,000 (no cost to DBC) and ‘Days Like These’ magazine: distribution 25,000 (no cost to DBC)
- Co-hosted group key media in June 2018 on a dedicated press trip to participate in the Glacial kayaking experience: Sunday Irish Independent, Elite Traveler Magazine (US and UK), National Geographic Traveller Adventure Travel Guide, City AM
- Sunday Irish Independent an Elite Traveller magazine have both been published. AVE: £97,339.18 Print Circulation: 188,972
- DBC investment: £5,400
“On a tour of British Columbia that took in the most awe-inspiring scenery, our trip heli-kayaking with Compass Helicopters was truly unforgettable. Nick showed us the most spectacular views and our 60-minute helicopter ride over lakes and mountains, splashing around in the kayak on the bright blue ‘ice slushy’ glacial melt and our visit to a swimming hole in the middle of nowhere were all once-in-a-lifetime experiences.”