At KBC, our team are passionate about our clients. So much so, we are always at the forefront of new product development. We love to discover the next big experience for the consumer bucket list. Using our passion for highlighting the biggest and best experiences our client destinations have to offer, we discovered new supplier Compass Heli Tours and its exclusive Heli-Glacial Kayaking product – which was brand new to the market in British Columbia.
Knowing this kind of luxury adventure activity would resonate with Destination British Columbia‘s UK target market, KBC spearheaded a multi-platform PR and digital marketing campaign with the aim of introducing, promoting and selling the Compass Heli Tours Heli-Glacial Kayaking experience to the luxury consumer market.
Our Approach.
We introduced this brand new product to luxury tour operator Scott Dunn for inclusion in its portfolio. With the operator’s commitment secured, our multi-channel promotional approach included a group press trip for national and luxury target media as well as bespoke marketing activities harnessing Scott Dunn’s targeted database.
The Results.
KBC secured inclusion for the new excursion in Scott Dunn’s ‘Seriously Special – The Experience’ brochure and ‘Days Like These’ magazine at no cost to the client. Our group press trip to British Columbia included target titles such as the Sunday Irish Independent, Elite Traveler Magazine, National Geographic Traveller and City AM – The Magazine.
Bookings value in the first year
AVE generated from five print and four online features
Direct mail reach to Scott Dunn customers
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