Developing New Digital Concepts: Capital Region USA & Scenic Spyways
KBC were tasked with finding a unique way to promote the Capital Region USA’s designated ‘scenic byways’. Looking for new and innovative ways to reach the client’s target audience and drive visitation to their consumer website, KBC developed a unique PR and Digital Marketing approach.
The campaign was centered around the creation of ‘Scenic Spyways’. This interactive code-cracking game highlighted the regions history of espionage.
KBC hosted a group press trip to the Capital Region. The bespoke itinerary explored the Capital Region’s links to espionage. The resulting features were timed to promote the launch of the specially developed online game. KBC used social media marketing to showcase the new game through targeted Facebook ads. The game was also promoted through e-shots with a tour operator partner. PR activity also included themed press releases and a holiday promotion to increase visitation to the Capital Region USA’s website.