Date: 31 May 2019

Find Yourself in BC: joint marketing

promotional campaign results
Successfully influenced consumers leading to increased room nights YOY by 11% into British Columbia and maintained bookings taken over the campaign from August to December 2018 when Canada overall saw a -4% decrease.
Generated substantial additional product offering across the province through 13 new itineraries into all regions.
Raised the profile of British Columbia through a reach of 364,000 via social media activity, generating a 90% increase of webviews to Canadian Sky British Columbia pages

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“We’ve been working with KBC for several years on our Canadian Sky and American Sky programmes so when they proposed a new campaign for BC with a completely different approach I leapt at the chance, knowing it would be both creative and fun.  Both teams worked very well together, with KBC providing invaluable destination knowledge and in-sights for our unique itineraries.  We are really pleased with the campaign execution, the excellent customer engagement, uplift in bookings, and the long term benefit of having created a fantastic range of exceptional holidays to British Columbia”

Kathryn Glover
Head of Product, Canadian Sky

Testimonial Kathryn Glover