Growing New York State’s product in the UK & Ireland

In under four years, KBC significantly expanded New York State’s presence in the UK and Irish travel trade. In 2024, we helped launch 115 new products and tours, increasing operator products from 396 to 496. In 2025, operators added 23 new itineraries and 20 experiences. We’ve supported this with multiple creative joint marketing campaigns and extensive sales agent training, driving visibility, product growth and visitor dispersal across the State.