Our Team

Who are we? What’s our background? And why should you trust us with your brand?

Here at kbc we have four key values – integrity, passion, creativity and teamwork, and we use these values to create a unique, reliable worth ethic that will really help your brand.

We promise to be honest with our clients, creating trustworthy and loyal relationships from the get go. With this fairness and integrity we deliver real, measurable results for our clients, increasing market share, generating bookings and creating awareness, all driven by our intimate knowledge of the UK leisure travel market.

We are extremely passionate about our craft and love what we do – some of us have even worked in the industry for 20 years! This means that we have a happy work environment, end each day with a sense of achievement, and really care about our employees and clients. With passion comes creativity, something that kbc thrives on. Nothing gets us out of bed more than knowing we can spend the day coming up with innovative, unique ideas. Rest assured that the campaigns for your brand will ooze originality and imagination thanks to this creativity. But none of this could be possible without our mutual support and encouragement within the company. We’re goal oriented, and work together to achieve those goals and succeed in everything we do. You know your brand is in good hands with a group as close-knit and co-operative as us.

Take a look at some case studies in the Our Work section to see what we could do for you.

Kate Burgess-Craddy

Chief Executive & Owner of KBC

Kate is the Chief Executive and owner of kbc.  Hence the name.  She’s built the agency up over the last twenty years with boundless enthusiasm for her own specialist areas; public relations and international marketing.

Read more |

Lisa Cooper

Director of Trade Representation

Lisa is kbc’s longest serving team member, clocking up 11 years plus.  Lisa cut her teeth in PR at kbc, but sales is where her heart lies.  There’s nothing she enjoys more than developing close, mutually beneficial relationships with partners and clients, and she is acknowledged by her peers as a masterful operator.

Read more

David Ezra

Director of Public Relations

David is kbc’s PR Director, leading a team of six and overseeing all of the agency’s PR activity, with particularly close involvement in our work for the Florida Keys and The Leisure Pass Group, as well as being a key member of the company’s senior management team.

Read more

Della Tully

Senior Trade Account Director

Della is our Senior Trade Account Director, working with agents, operators and partner organisations as part of her mission to ensure the Peach State of Georgia is ‘on the mind’ of the UK travel industry.

Read more

Jenni Bridgman

Account Director

Jenni joined kbc in 2013 and is now firmly part of the furniture. As our Trade Account Director, Jenni has an in depth understanding of international destination representation and has built strong relationships with her clients and the UK and Irish travel trade. She currently devises and executes sales and marketing campaigns for RMI and the Utah Office of Tourism.

Read more

Louise Pepper

Account Director

PR Account Director Louise oversees the PR accounts for Travel Alberta, the Capital Region USA and Loews Hotels & Resorts. Her role includes devising creative integrated communication strategies across both on and offline platforms for her clients to generate maximum coverage and awareness.  


Vicky Brabin

Account Director

PR Account Director Vicky is kbc’s adventure specialist, leading PR activity for Destination British Columbia, Snowsport England and The Old Bell Hotel.

Read more

Jo Thomas

Account Director

A former full-time staff member at kbc, freelance Account Director Jo remains very much part of the team and manages our US Travel Association account, securing high-quality media guests each year to attend the USA’s major travel show IPW.

Read more

Beth Higham

Account Manager

With almost 10 years’ experience working in the travel industry, PR Account Manager Beth has excellent knowledge of almost all of our North American travel clients, and now manages the PR programmes for The Florida Keys & Key West, Utah Office of Tourism and RMI.

Read more |

Sarah Holmes-Siedle

Account Manager

Sarah is the team’s Trade Account Manager, and loves nothing more than getting her teeth stuck into training travel agents and tour operator reservations staff across the country, or helping consumers configure their dream British Columbia itinerary at a travel show.

Read more

Lily Davis

Account Manager

Account Manager at kbc since April 2017, Lily has more than five years’ experience in PR, social media and digital marketing – skills she continues to develop managing the Explore Georgia, Travel Alberta and Leisure Pass Group PR accounts.

Read More |  | 

Hayley Musson

PR Account Executive

The PR team’s go-to-girl, Hayley has not only lived in three countries in as many years, she gained a degree in one of them, studying American Literature at Roanoke College in Virginia. She also holds a Bachelor of Arts with Honours in American Studies from the University of East Anglia.

Read More |  | 

Natalie Wiles

Sales Support Executive

Natalie is our Sales Support Executive, bringing to the team valuable experience in customer service and event management. Natalie uses her natural creative flair in styling events for our clients, as well as running our ‘behind the scenes’ operations for a number of our trade accounts.

Read More |  | 

Lynn Lashbrook

Financial Controller

Lynn looks after all things accounting at kbc.  Since joining in May 2013 she has made it her job to get to know our clients and work with them to make sure the finance side of our relationships runs smoothly.


Deborah Farmer

Office Manager and Sales Support

Deborah joined kbc in March 2016 as our Office Manager, assisting in all matters financial and taking charge of our general day to day administration.