Our Team

Who are we? What’s our background? And why should you trust us with your brand?
Here at kbc we have four key values – integrity, passion, creativity and teamwork, and we use these values to create a unique, reliable worth ethic that will really help your brand.
We promise to be honest with our clients, creating trustworthy and loyal relationships from the get go. With this fairness and integrity we deliver real, measurable results for our clients, increasing market share, generating bookings and creating awareness, all driven by our intimate knowledge of the UK leisure travel market.
We are extremely passionate about our craft and love what we do – some of us have even worked in the industry for 20 years! This means that we have a happy work environment, end each day with a sense of achievement, and really care about our employees and clients.
With passion comes creativity, something that kbc thrives on. Nothing gets us out of bed more than knowing we can spend the day coming up with innovative, unique ideas. Rest assured that the campaigns for your brand will ooze originality and imagination thanks to this creativity.
But none of this could be possible without our mutual support and encouragement within the company. We’re goal oriented, and work together to achieve those goals and succeed in everything we do. You know your brand is in good hands with a group as close-knit and co-operative as us.
Take a look at some case studies in the Our Work section to see what we could do for you.

Kate Burgess-Craddy

Chief Executive & Owner of KBC

Kate is the Chief Executive and owner of kbc.  Hence the name.  She built the agency up over the last nineteen years with  boundless enthusiasm for her own specialist areas; public relations and international marketing.  With experience in TV advertising, charity marketing and tour operations, Kate has a wealth of experience to share.

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Lisa Cooper

Director of Trade Representation

Lisa came back to kbc in 2009 having spent two years away gaining experience at another travel and tourism destination representation company. Earlier in her career, she was the Retail Sales Manager at Virgin Atlantic for eight years, leading a team of sales reps and liaising daily with tour operators and agents alike.

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David Ezra

Director of Public Relations

David is the Director of Public Relations for kbc, having joined us in January 2013, and he leads the agency’s PR team. David has spent most of his career in travel and tourism PR with another of the industry’s respected agencies, gaining extensive experience across a wide range of travel sectors, destinations and products.

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Della Tully

Senior Trade Account Director

With 30 years’ experience in the travel industry, Della Tully brings her specialist knowledge of the US South to kbc following eight years representing Alabama Tourism and Deep South USA.


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Jenni Bridgman

Account Director

Jenni’s background is solely in tourism sales and marketing with a career spanning the South East England Tourist Board and two creative agencies before kbc.  She is a consummate organiser and at the same time an excellent creative thinker.  Rare to find in one person.

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Louise Pepper

Account Director

Louise joined kbc in April 2016 from leading tour operator Thomas Cook. Prior to that, Louise worked at various other travel representation agencies where she managed a number of destination tourist boards, mainly in North America, as well as hotel brands, individual safari lodges and also an airline.

Vicky Brabin

Account Director

Vicky is kbc’s newest recruit, joining the team to continue her 13 year PR career at specialist activity tour operators and PR agencies, representing European destinations and operators.

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Jo Thomas

Jo Thomas

Account Director

Account Director Jo joined us in August 2011 from escorted tour operator, Titan Travel, where she worked as Senior Marketing and PR Executive for four years. She has also worked at two other UK travel PR and Marketing agencies, representing a variety of leading international travel brands.

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Beth Higham

Account Manager

Beth joined kbc in March 2015 from tour operator Virgin Holidays, where she worked in-house for several years helping to promote their holiday programmes in the USA, Caribbean and beyond.

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Sarah Holmes-Siedle

Account Manager

Sarah joined us in 2016 from a small tour operator and has worked in different areas of travel for 7 years, including time spent at university completing a degree in Tourism Management.

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Lily Davis

Account Manager

With four years’ experience in PR, social media and digital marketing, Lily joined kbc in April 2017 from a specialist lifestyle and interiors agency. Keen to combine a desire for travel with her profession, Lily began her career at VisitEastbourne and The Massey Partnership, and therefore arrives at kbc with a unique understanding and passion for luxury, local and international travel PR.

Hayley Musson

PR Account Assistant

Hayley joined kbc in November 2016 from a background in customer service, complementing time spent working with Specialist Holidays Group, Thomson Lakes and Mountains in Austria. An avid traveller, Hayley holds a degree in American Studies from the University of East Anglia and has studied in the United States at Roanoke College in Virginia where she majored in American Literature.

Natalie Wiles

Sales Support Executive

Natalie joined kbc in August 2017, bringing to the team valuable experience in customer service and event management. Originally from a musical theatre background, Natalie is using her creative flair in event styling for our clients, as well as running our ‘behind the scenes’ operations.

Lynn Lashbrook

Financial Controller

Lynn looks after all things accounting  at kbc.  Since joining in May 2013 she  has made it her job to get to know our clients and work with them to make sure the finance side of our relationships runs smoothly.

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Deborah Farmer

Office Manager and Sales Support

With a strong background in office management, Deborah keeps the kbc machine running smoothly as well as playing a vital support role to the Trade team.