ADVERTISING & MARKETING

Travel  Marketing & Advertising that works

See us as an extension of your marketing department.  We can write your media and creative advertising briefs, and help you approve the campaign concepts.  If you don’t have a creative or media agency already in the UK, we can introduce you to our partners or even run a pitch for you.  Then, once your campaign is underway, we’ll manage it for you, evaluate the results and take the learnings.  Leaving you to sit back and watch the sales come in. In addition to tourism and travel marketing we offer social media management, content marketing, promotions, events and of course travel PR.

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Take for instance one of our advertising campaigns for the Azores, when we launched a brand new look for them. Our objectives were to bring the Azores to a wider customer base, promoting their accessibility and diversity, whilst making them relevant to customer segments beyond their traditional customer groups.

Visits to the Azores website within the duration of the campaign were up 98% year on year. This success was driven through a reduced year on year media spend.  Load factors on the direct flights increased by 11% year on year.

This campaign won ‘Advertising Campaign of the Year (up to £250,000)’ at the Travel Marketing Awards in 2014, and you can read more about it on our case study.