TRADE REPRESENTATION

A fresh, marketing-led approach to Trade Representation

Trade Representation.  It’s an industry with a fairly average reputation. Why? Because, too often, people don’t see the bigger picture.  Your sales strategy needs to work with, and compliment, your Marketing, PR and Brand strategy, but too often reps do a great sales job upfront but fail to put together an effective co-operative marketing plan to support it.  Do that and, we’re afraid, success will be short term and you risk your tour operator partners walking all over your funding.

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At KBC, we’ve got a better idea.  Our trade representation division along with the sales and training function is headed up by our Director of Sales & Trade Representation, Lisa Cooper. She knows exactly what works and what doesn’t, what’s a good investment and what’s not, when to take a gamble and when to run a mile.  And she’ll be involved in every decision involving your money. Specifically, KBC has great experience in Hotel Representation with our lovely US based client, Loews Hotels & Resorts.

Lisa Cooper is one of the most experienced destination representatives in the industry, with a strong focus on developing relationships and generating the right return on investment and Lisa is supported by our Account Management team. Travel Representation is serious stuff.  Don’t be fooled.

‘Lisa Cooper is a consummate professional with an outstanding reputation in the travel industry.  She’s a great negotiator, assertive, but always friendly, and able to come up with creative, mutually acceptable solutions.  She was my Virgin Atlantic account manager for over four years, first at Specialist Holiday Group and then at STA Travel, and my door was always open to her.’

John Constable
Managing Director, STA Travel

Testimonial John Constable