A fresh, marketing-led approach to Trade Representation
Trade Representation. It’s an industry with a fairly average reputation. Why? Because, too often, people don’t see the bigger picture. Your sales strategy needs to work with, and compliment, your Marketing, PR and Brand strategy, but too often reps do a great sales job upfront but fail to put together an effective co-operative marketing plan to support it. Do that and, we’re afraid, success will be short term and you risk your tour operator partners walking all over your funding.