Beyond Sales and PR: what about the rest of the Marketing Mix

At kbc we recognise that some clients need very specialised services to help develop their business in the right way, perhaps through sustainable tourism practices or by guaranteeing airlift into their airports.  In answer to this need, kbc offers services under the banners of kbc Green and kbc Aviation, working with experts in their fields to provide our clients with the advice and contacts they need.

We also work with a number of like-minded agencies to provide our clients with specialist services, such as advertising creative development, advertising planning and buying and social media video production.

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kbc Green’s aim is not only to show our clients how to be greener, but to show them how to turn their responsible actions into measurable, effective marketing and PR campaigns for their brands. Working with our Sustainable Tourism Expert, Rachel McCaffery (previously Caribbean Product Co-ordinator and Sustainability Manager for Virgin Holidays),  we develop meaningful sustainable tourism marketing plans built around the promotion of our clients’ sustainability credentials to enhance visitation and deliver real commercial benefits. kbc Green can be engaged for ongoing consultancy or for short term, tactical projects.

kbc Aviation brings together experts in airlift and airline route development, offering knowledge, advice and contracting skills in setting up under-written charter services which guarantee airlift and open doors for destination development.

Through our partners at Mosaic Digital we offer creative campaign development and execution, complemented by the advertising planning and buying skills of Meerkat Works.  If video production is required, we work with a number of creative suppliers, including