KBC Green

{kbc: green // promoting sustainable tourism for businesses, hotels and destinations}

Destinations, hotels and tourism businesses all need to think about the  benefits of being responsible.

In our opinion, this has moved from  ‘nice to have’ to ‘must have’ and  there are real commercial, as well as huge social and environmental,  benefits in doing so.

We have teamed up with Rachel McCaffery at Green Case Consulting, a  sister agency specialising in Responsible Tourism, to offer a different  kind of service to our clients.

We won’t just show you how to be greener (there are hundreds of  highly paid consultants who can do that for you!), we’ll show you how  to turn your responsible actions into measurable, effective marketing  campaigns for your brand.

“Rachel has made a big impact within the Virgin Group, in driving business as a force for good. She leaves a lasting legacy of positive change behind her and we are pleased and proud to have had her on the team”

Find out more about Rachel’s background here.