Project: ‘Live & Let Fly’; using mainstream and broadcast media to promote the Florida Keys Client: The Florida Keys & Key West   Task: In 2011, KBC learnt of an exhilarating new activity starting up inKey West and Marathon; jet packing over the sea and flying through the air alongside a speed boat- a high [...]

Project: Consumer Advertising Campaign Client: Azores Tourism Promotions Agency   Task: In 2013, we launched a brand new look for the Azores. Our objectives were to bring the Azoresto a wider customer base, promoting their accessibility and diversity, whilst making them relevant to customer segments beyond their traditional customer groups.   Implementation: We appointed a [...]

Project: Olympic Events for Slovakia Client: Slovak Tourist Board Task: KBC worked with the Slovak Tourist Board in July 2012 to help secure media and trade attendance at media and trade events at Slovakia’s Olympic House during the London 2012 Olympics. In total, we were asked to secure 185 attendees at 19 functions including media [...]

Project: The Azores Islands Blossom at the RHS Hampton Court Flower Show Client: The Azores Islands Promotions Agency Task: In 2012, the Azores Islands sponsored the creation of an ‘Azores Garden’ which was showcased at the Royal Horticultural Society Hampton Court Flower Show. This event provided a unique opportunity to showcase the impressive array of nature, [...]

Project: Promoting Wine Tourism Client: Virginia Tourism Corporation Task: The State of  Virginia, USA, is a relative newcomer to the wine industry, and has only been producing good quality wines on a commercial scale for around 30 – 40 years.  However, this excellent wine has achieved  critical acclaim and the state is now focusing much of [...]

Project: Video campaign to promote the scenic byways of the Capital Region Client: Capital Region USA Task: In 2011, we had a clear objective from the Capital RegionUSA to drive further visitation fromUK consumers to the CRUSA website.  At the same time, we were tasked with delivering strong promotion for the scenic byways of Washington, [...]

Project: Turtles retire from the Florida Keys to Weymouth, UK Client: Florida Keys Task: In January 2010 KBC learnt that five disabled sea turtles were to be relocated from The Turtle Hospital in the Florida Keys, and retired to the Weymouth Sea Life Centre in Dorset. KBC aimed to maximise exposure around this exciting news [...]

Project: Promoting the Florida Keys & Key West in Europe and Scandinavia Client: Florida Keys Task: Since 2005, KBC has been contracted to manage the PR for the Florida Keys & Key West in the UK and Ireland, Germany, Italy, France and Scandinavia. As Germany is a primary market for the Keys and the media [...]

Project: Achieving ‘travel editorial gold’ for Atlantic Canada Client: Atlantic Canada Task: In 2010 – 2011, KBC set out to win ‘travel editorial gold’, with a mission to send the most prestigious travel magazines in the UK, Lonely Planet, National Geographic and Conde Nast Traveller to Atlantic Canada.  These three magazines are amongst the most [...]

Project: Working with the PGA for Loews Hotels Client: Loews Hotels Task: The PGA National Pro Am competition has been running since 1979 and is a highly successful element of the PGA calendar, with qualifying rounds being held at high profile golf clubs throughout theUK andIreland.  The competition attracts more than 50,000 entrants and, in [...]