KBC > What We Do > Trade Representation

Trade Representation

{kbc: trade marketing // a fresh, marketing-led approach to representation. Ah, that’s better.}

Representation. It’s an industry with a fairly average reputation. Why? Because, too often, people don’t see the bigger picture. Your sales strategy needs to work with, and compliment, your marketing and brand strategy, but too often reps do a great sales job upfront but fail to put together an effective co-operative marketing plan to support it. Do that and, we’re afraid success will be short term and you risk your tour operator partners walking all over your funding.

At KBC, we’ve got a better idea. Our trade representation division, and sales and training function is headed up by our Trade Representation Director, Lisa Cooper. She knows exactly what works and what doesn’t, what’s a good investment and what’s not, when to take a gamble and when to run a mile. And she’ll be involved in every decision involving your money.

Lisa Cooper is one of the most experienced destination representatives in the industry, with a strong focus on developing relationships and generating the right Return on Investment and Lisa is supported by our Account Management team.

Representation is serious stuff. Don’t be fooled.

“I met Lisa two years ago and cannot say how much I enjoyed our professional and personal relationship. I found her organized, informed and most importantly pro-active. She quickly learned our destination and was more than able to deliver accurate, fun and informational destination training for a variety of tour operators and agencies. I had the pleasure of joining her on a number of these sessions so I know this first hand. She is able to interact with people on a variety of levels and has an unbelievable sense of humor.”