Tom Armstrong

 

In 2010, Travel A La Carte, a representation and marketing company specialising in the luxury sector, merged with KBC. Managing Director of Travel A La Carte, Tom Armstrong, has now joined KBC as Associate Director and heads up the Account team for Loews Hotels.

A pioneer and veteran of travel to and from the USA, Tom was Managing Director of TWA Jetways USA, Managing Director of British Airways Poundstretcher and a Director of British Airways Holidays.

He served on the ABTA Tour Operator Council for three years and spent two years as Director of the UK Visit USA Association. More recently Tom ran his own specialist Tour Operation before selling the company earlier this year.

Tom believes that one of the great pleasures of travel is meeting and learning from people of all backgrounds and cultures. Possibly the most surreal example of this was being one of 25 guests invited to a private three hour lunch with Fidel Castro in Havana!

Tom has a real bias for innovation and creative solutions and loves to challenge the majority view. When asked to name his ultimate sporting hero, he chose British sailor and round the world record holder, Dame Ellen MacArthur.

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