Travel and tourism specialist, KBC PR & Marketing, today announces the appointment of Helena Beard to the position of Managing Director.  Kate Burgess-Craddy will take on the new role of Executive Chair of the agency.

Helena has been Marketing Director at the PR and Representation agency since 2009 and, before that, held the position of General Manager, Brand and Communications at Virgin Holidays.  Kate has run KBC PR & Marketing since she founded the agency in 1998.

The decision to create the new role of Executive Chair was taken by Kate Burgess-Craddy to allow her more time to focus on her family, her other business ventures and her role as UK Chair of the Visit USA Association, a tenure which has just been extended for another year by the Visit USA Board.  Kate will remain extremely active within KBC and continue to work within the agency with a focus on business development.

KBC’s clients include the Azores Islands, Capital Region USA, Discover New England, Florida Keys & Key West, Heli USA, Loews Hotels and Saga Holidays.

For further information, please contact Helena Beard, KBC PR & Marketing on helena.beard@kbc-pr.com or 01825 763636.