Leading travel marketing agency, KBC PR & Marketing, is delighted to announce the launch of KBC Green, a new division focusing on promoting its clients’ sustainability credentials.

KBC will be working with responsible tourism consultant, Rachel McCaffery, from Green Case Consulting, to bring messages about responsibility into the mix of the marketing campaigns for global destinations, hotel groups and tourism businesses.

Rachel McCaffery has an impressive background in responsible tourism and spent the last ten years developing and implementing sustainability for Virgin Holidays before leaving the tour operator to set up her own consultancy.  She will apply the same strategy she employed at Virgin Holidays to KBC’s clients, advising on the development of sustainable projects which can act as effective brand differentiators, and working with the wider KBC team to deliver strong marketing messages to position destinations and tourism brands as responsible.

Helena Beard, Marketing Director,KBC PR & Marketing, said,

‘The aim of KBC Green is to help tourism brand owners understand how responsible tourism messages can enhance their PR & Marketing campaigns.  We want to show destinations, hotel groups and tourism businesses that small changes can make a real difference and that there are true benefits, environmentally, socially, and also economically, in making those changes for good.

Through KBC Green, we will be bring responsible tourism into the overall marketing strategy for many of our clients in a really effective and credible way, and, with Rachel at the helm, be sure we are offering the best advice available.’

Rachel McCaffery, Green Case Consulting, said,

‘I’m really excited to be working with KBC to show how improving sustainability can add value. It is increasingly relevant for every destination and business, so it makes sense to embrace it and make the most of the opportunities it offers.’

KBC Green can be engaged for ongoing consultancy, as part of an overall PR, Representation and Marketing contract, or for short term, stand alone project work.

Find out more about KBC Green.