Project: Promoting the 150th Anniversary of the Civil War for Capital Region USA

Won: Silver Travel Marketing Award for Best Strategic PR Campaign

Client: Capital Region USA

Task: KBC was tasked with capitalising on the 150^th anniversary of the Civil War to showcase historical sites and other attractions across Virginia, Maryland and Washington DC and to increase the profile of the Capital Region as a vacation destination.

Implementation: KBC started the process of targeting media to visit the Capital Region to write dedicated stories to coincide with the 150th anniversary of the Civil War, maximising the publicity in equal measures for Virginia,Maryland and Washington, DC. Keen to bring the story to life, KBC liaised with broadcast media in addition to press and online outlets to showcase the Capital Region as a welcoming, beautiful and fascinating place to holiday.

Results:

The campaign has been a success with KBC securing a number of press and online features covering the anniversary of the Civil War and the Capital Region.  Highlights included The Daily Telegraph, Daily Mail, Travelmail, Metro (London, Scotland and online), National Geographic Traveller, Sunday Express and Essentially America.KBC also placed the story in the trade press to highlight the anniversary and CRUSA’s part in the Civil War to operator and agents.  TTG and Selling Long Haulboth carried features.