Project: Turtles retire from the Florida Keys to Weymouth, UK Client: Florida Keys Task: In January 2010 KBC learnt that five disabled sea turtles were to be relocated from The Turtle Hospital in the Florida Keys, and retired to the Weymouth Sea Life Centre in Dorset. KBC aimed to maximise exposure around this exciting news [...]

Looking for a bubbly good time? Then look no further than the new On A Roll hen & stag experience from theUK’s leading hen & stag company, Redseven. Discover a new take on the popular activity, zorbing, as stags go inside a giant, inflatable bubble on the sea inBrighton, known as ‘water zorbing’. The hen [...]

Project: Promoting the Florida Keys & Key West in Europe and Scandinavia Client: Florida Keys Task: Since 2005, KBC has been contracted to manage the PR for the Florida Keys & Key West in the UK and Ireland, Germany, Italy, France and Scandinavia. As Germany is a primary market for the Keys and the media [...]

Project: Achieving ‘travel editorial gold’ for Atlantic Canada Client: Atlantic Canada Task: In 2010 – 2011, KBC set out to win ‘travel editorial gold’, with a mission to send the most prestigious travel magazines in the UK, Lonely Planet, National Geographic and Conde Nast Traveller to Atlantic Canada.  These three magazines are amongst the most [...]

Project: Working with the PGA for Loews Hotels Client: Loews Hotels Task: The PGA National Pro Am competition has been running since 1979 and is a highly successful element of the PGA calendar, with qualifying rounds being held at high profile golf clubs throughout theUK andIreland.  The competition attracts more than 50,000 entrants and, in [...]

Project: Using mainstream TV to showcase the coastal areas of New England Client: Discover New England Task: In August 2011 KBC was approached by TV production company Liberty Bell, about assisting with their Christmas edition of Three Men in a Boat, starring Griff Rhys-Jones, Rory McGrath and Dara O’Briain. The programme follows these three well-established UK comedians [...]

The Discover New England Travel Guide is now available for the iPad and iPhone via a new, free Essentially America App. According to Essentially America, this is the first international travel guide for a US destination available in this format. Access it now through the Apple App Store. Please spread the word on your organisation’s Facebook [...]

Ego Alley is the hottest water destination for 2012  Sail to a museum without walls and dive head first into the rich waters ofAnnapolis’ wealthy ‘Ego Alley’. Annapolis is a hot destination for water-themed fun this summer; sail, yacht, kayak, powerboat or even schooner the city’s waters and Chesapeake Bay, explore museums showcasing unique maritime history [...]

Leading travel marketing agency, KBC PR & Marketing, is delighted to announce the launch of KBC Green, a new division focusing on promoting its clients’ sustainability credentials. KBC will be working with responsible tourism consultant, Rachel McCaffery, from Green Case Consulting, to bring messages about responsibility into the mix of the marketing campaigns for global [...]

Project: James Bond is 50- a glamorous event to reposition the Saga Holidays brand Client: Saga Holidays Task: Saga Travel wanted to make a big impression on the UK media in March 2012 with a unique and memorable event that would showcase the adventurous side of the tour operator, as well as their wide range of exotic and [...]