PR blogger discovers a new holiday type: extreme gramping
Published on May 14th, 2013 in KBC's Latest News Published by David
According to the press, the popularity of “gramping” continues to rise. If you are unfamiliar with this inappropriate term (a derivative of “glamping”, but without any discernible relation to tents), it refers to the practice of inviting grandparents on holiday in return for free childcare. They mind the kids while you go out for dinner, [...]
Eat Cake & Be Cheerful: Join Pollyanna’s 100th Birthday Celebrations
Published on May 14th, 2013 in Discover New England, KBC's Latest News, Press Releases Published by admin
Visit New England in early June and help to celebrate the 100th birthday of one of literature’s most inspiring creations. The official Pollyanna Glad Day festivities take place on Saturday 8th June in the town of Littleton, New Hampshire. Held annually, this year’s celebrations take on extra significance as they mark the 100th anniversary of [...]
The curse of the travel professional
Published on February 7th, 2013 in KBC's Latest News Published by Helena Beard
It’s that time of year again. When travel professionals across the UK break out in a cold sweat at the thought of BOOKING THEIR OWN HOLIDAY. The truth is we are victims of our own good fortune. Like me, you may have spent years benefiting from tour operator concessions. If so, my friend, you are [...]
Heli USA secures front cover with Trailfinders
Published on February 4th, 2013 in Heli USA Airways & Grand Canyon Ranch Resort, KBC's Latest News Published by David
Partnerships continue to strengthen between Heli USA and Trailfinders, as the operator has chosen a shot of the new AugustaWestland 119 fleet for the front cover of their USA & Canada Local Tours, Sightseeing & Attractions brochure. Heli USA CEO Nigel Turner said ‘This is outstanding, as I think Trailfinders is one of the [...]
Booking this year’s summer holiday? Try Switzerland. Even if you don’t own a blazer.
Published on January 11th, 2013 in KBC's Latest News Published by Helena Beard
The reactions to my announcement that we were taking the kids to Switzerland last summer fell into two camps; the ‘ooh lucky you’ camp of those who had been there themselves, and the ‘er, why?’ camp of those who hadn’t. To be honest, I was rather in the ‘why?’ camp myself but, given that I [...]
My name’s Helena, and I’m addicted to Hoseasons.
Published on January 10th, 2013 in KBC's Latest News Published by Helena Beard
I’d always associated holidays more closely with St Lucia than St Albans so, when I had kids, it came as a bit of a shock to find myself booking a UK cottage holiday. Seven years on, my relationship with the great British cottage holiday is similar to that of an addict to her drug [...]
Check out Helena Beard’s new blog on TravelMole
Published on October 29th, 2012 in KBC's Latest News Published by Helena Beard
We’d like to teach the world to sing… World Travel Market is almost here again. Just like that Coke ad where the world joins together for one glorious global gulp of the sugary sweet liquid, followed by an almighty adrenaline rush, it’s a four-day sprint around the continents, ending in a quiet, whimpering heap [...]
Discover New England is Highly Commended at the TTG Awards!
Published on October 9th, 2012 in Discover New England, KBC's Latest News Published by David
We were thrilled to be honoured at the glittering TTG Awards 2012 with a rare ‘Highly Commended’ award for our work marketing Discover New England. Not only was New England the only US destination on the final short list, it was also the only destination which was not a country so, whilst we were a [...]
Heli USA : the cover star of TTG!
Published on August 17th, 2012 in Heli USA Airways & Grand Canyon Ranch Resort, KBC's Latest News Published by Helena Beard
We’re very excited to see Heli USA’s new Augusta Westland 119KE helicopter on the front cover of TTG today. Many thanks to the TTG team for featuring our ‘Ferrari of the Skies’.
Travel PR in 2012
Published on August 13th, 2012 in KBC's Latest News Published by admin
Has this year been the strangest ever for those of us working in travel marketing? As part of our work, we often stand in front of our destination clients and their partners, hoteliers and DMCs and give them a UK market update. This year, those updates have included some extraordinary elements. First, we had the [...]
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